A Perth-based carpet and end of lease cleaning business came to us in a tough spot. Their Google Business listing had been suspended for a policy violation. A freelancer had set up a Google Ads account running call-only ads off their Google Business site, and after months of spend with no visible results, the freelancer stopped responding.
Beyond the ads issue, the business had no website, no SEO presence, and was leaning entirely on word of mouth and Facebook Marketplace, a channel saturated with unlicensed, low-cost competitors that made it hard to stand out or charge properly for the work.
Before touching ad spend, we identified the real gap: there was no owned digital asset the business could build on. A Google Business site can’t be properly optimised for SEO or scaled as a business grows, and Facebook Marketplace isn’t built for lead capture or long-term visibility.
We recommended a dedicated website first, one that could serve both organic search and paid ads long-term. On the service side, rather than launching broad, we prioritised end of lease cleaning as the entry campaign, since it’s typically the higher-intent, higher-volume search category, with carpet cleaning to follow once performance was proven.
Because this industry runs on quotes, not instant purchases, form submissions were the metric that mattered, not raw clicks or calls.
The business went from a month of $389 in spend producing zero conversions to a consistent, month-on-month rise in qualified leads. By June, cost per lead had stayed within a tight, predictable range even as volume scaled, giving the client the confidence to increase budget and add a second service line, carpet cleaning, on top of the original campaign.
84 Clicks, 0 Conversions, cost per lead - n/a, Total ad spend - $389
92 Clicks, 10 Conversions, cost per lead - $30.40, Total ad spend - $304
148 Clicks, 14 Conversions (+40% MoM), cost per lead - $31.90, Total ad spend - $447
196 Clicks, 22 Conversions (+57% vs Apr), cost per lead - $35.10, Total ad spend - $772
Fixing the foundation (a proper website and SEO base) before scaling ad spend meant every dollar going into Google Ads had somewhere effective to land. The result wasn’t just more clicks, but a repeatable, scalable lead generation system the business could grow into.
We begin by understanding your business goals and target audience in detail. We study your unique strengths, competitors, and the market to find the best ways to connect with your customers and deliver results.
With a clear understanding, we research keywords, analyze competitors, and review market trends on the Google Ads platform. This helps us identify the best opportunities for your advertising campaigns.
We then create and launch your campaigns with care and expertise. From writing compelling ad text to designing eye-catching visuals, we make sure your ads get noticed. We manage bids and placements to achieve the best performance.
We track and measure campaign success closely using advanced tools. Key metrics like impressions, clicks, conversions, and ROI help us understand how well your ads are doing, so we can make data-driven improvements.
Ongoing optimization is key to long-term success. We regularly analyze performance, test new ideas, and adjust strategies to get the most out of your budget and keep the results growing.
Paid advertising is evolving faster than ever, and staying on top of trends can give your business a major advantage. Right now, smarter audience targeting and automation are changing the game — AI-powered bidding, dynamic creatives, and intent-based campaigns are delivering higher engagement and better ROI.
Short-form video ads are exploding across platforms like Facebook, Instagram, and YouTube, while advanced remarketing strategies keep your brand top-of-mind for potential customers.
In today’s competitive digital space, every missed opportunity means lost traffic, leads, and potential sales. If your business isn’t running strategic paid ad campaigns, your competitors are capturing the audience you could be reaching. Don’t miss out on valuable visibility and high-intent customers who are actively searching for your products or services.
With customized paid advertising strategies, you can reach the right people at the right time and turn clicks into conversions. Stay ahead of the competition, maximize your ad spend, and ensure your brand remains visible where it matters most.
